For Sellers
Selling the business you built.
A sell-side M&A firm for owners of home services, light manufacturing, business services, and commercial & industrial companies. We fight for the price you've earned, and protect what matters more: your people, and what comes next.
- Built for entrepreneurs and founders
- Aligned fees, structured around your outcome
- $1.8B+ in M&A transaction experience
- Confidential, controlled process
What We Fight For
Three things we don't compromise on.
Your people.
We negotiate to protect what you've built: your team, your customers, your name.
Cultural-fit screens, retention for key people, specific contract terms, whatever it takes. We figure out what matters most to you, then build the deal around it.
The price you've earned.
You only sell once. A competitive auction is how you get full value.
Multiple bidders, not one. We model every structure (cash, seller note, earnout, rollover) so you see what you actually keep after taxes. The market sets the ceiling; we make sure you hit it.
What comes next.
Selling is a transition, not just a transaction, and we plan it around your life.
We time the close to fit your plans, coordinate with your wealth and tax advisors (or introduce you to ones we trust), and structure the handoff so day one after closing isn't chaos.
What's Your Business Worth?
It's a simple question with a complicated answer.
Tell us about your business. We'll come back to you with a defensible valuation range, who's likely buying companies like yours right now, and what we'd do next if it were our deal.
Before You Sell
Common questions we work through together.
These come up often when an owner is considering a sale. If any are on your mind, here's how we'd think through them with you.
How much is my business worth?
Whatever a real buyer pays at closing. The market sets the value, not a formula.
We can give you a defensible range from comps in your industry and the characteristics of your business. But the actual price comes from running a real process, not a spreadsheet.
How much does selling cost?
No upfront retainer, and nothing for the conversations before you commit.
Our fee scales up only when we beat the outcome you'd get on your own. We don't publish a set formula, as comp dynamics differ by industry, so your exact structure is defined together in the engagement letter.
How long does it take?
Two timelines: getting ready can take years; the sale itself runs 9–18 months.
Positioning the business to have cleaner books, less owner dependence, documented systems is its own project, and the earlier we start, the better the outcome. Once you decide to go, plan on 9 to 18 months to closing. Not sure you're ready? That's exactly the call to have.
Who would buy my company?
It depends on your size, what you do, and your position — and the buyer type shapes the price.
The categories we see most:
- Individual buyers using SBA financing
- Search funds (operator-entrepreneurs backed by investors)
- Private equity platforms or add-ons
- Strategic competitors or adjacent companies
Each wants different things and pays differently. We help you find the right fit before going to market.
How do I know if I can sell and retire?
Run the math backwards, from the life you want to what the business nets you.
Start with what you need annually, work back to the lump sum that funds it after taxes, then compare to what your sale would realistically net after fees, debt, and structure. We work through it with your financial advisor, or introduce you to one we trust. Sometimes the answer is sell now; sometimes it's grow for two years. Either way, know the math first.
What am I going to do after I sell?
The question fewer advisors ask, and it matters.
Some founders have their next chapter ready; some are surprised how much of their identity was tied to the work. We plan the transition with you and time the handoff so you're not deciding what to do with your Monday mornings the same week you close the biggest deal of your life.
How We Work
What working with us looks like.
Selling a business is a project with phases. Here's what each one looks like.
Pre-Sale Conversation
Weeks to years
We review your financials and goals and tell you honestly whether now's the right time, or whether to wait and fix something first. We don't get paid in this phase, and sometimes our answer is "not yet."
Prep + Positioning
1 to 3 months
We get your books, your story, and your buyer list ready. That means clean financials buyers will scrutinize, the marketing document that tells your story, and a targeted list of who we approach and in what order.
Market + Offers
3 to 6 months
We approach buyers under NDA, run meetings, and collect competing offers. The goal is real competitive pressure through an auction, not a single take-it-or-leave-it offer. That's what moves the price.
Diligence + Close
2 to 4 months
Once you accept an offer, we run diligence, managing the data room, fielding buyer questions, coordinating attorneys and accountants, to close on the terms you negotiated.
Many owners stay on after closing, whether through consulting, employment, or an advisory role. Every transition's different, and we plan yours up front, not at the last minute.
How We Get Paid
We get paid more only when you do.
We built our fees around one principle: real alignment. The more we beat what you'd get on your own, the more we earn.
- No upfront retainer
- No charge for the conversations before you commit
- A small base fee, then a percentage that scales up only when we beat your baseline outcome
We make average outcomes a bad business decision for us. Which is what alignment actually looks like.